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Case Study — SEO & Marketing: From Sparse Website Leads to Consistent Contract Wins
The Challenge
This residential pool builder was struggling to generate consistent leads from their website. Their outdated site design, low search visibility, and weak follow-up system meant that most leads came sporadically through referrals or random calls. They lacked a repeatable process and reliable metrics to scale growth.
Our Strategy
Conducting a full SEO audit to identify gaps and opportunities
Researching the most valuable searches based on their services, market, and competitors
Building a new website optimized for high-value local search terms like “custom pool builder near me” and “pool installation”
Updating messaging and landing pages to speak directly to homeowner priorities: speed, design quality, and maintenance
Optimizing their Google Business Profile to improve rankings in Google Maps
Creating a system to track website leads, including notifications and management tools
Building a custom dashboard to monitor rankings, lead flow, conversions, and revenue tied to leads
Implementing a system to identify anonymous website visitors and capture names, emails, and addresses
Continuous optimization of the website and search rankings to ensure sustained growth
We Take a Systematic Approach to Outranking Your Competitors
Here are some actual screenshots from this client’s dashboard.
Our custom SEO dashboards provide a wealth of actionable data. We leverage this data on your behalf.
Learn more about our custom dashboards for pool builders
About the Client
Ewing Aquatech is a premier, award‑winning custom pool builder based in Baton Rouge, Louisiana, with a rich history spanning more than 50 years.
They specialize in designing and constructing luxury inground gunite pools, spas, water features, and complete outdoor living spaces. Their team is known for expert craftsmanship, attention to detail, and the ability to deliver bespoke designs that reflect each homeowner’s vision.
JP Innovation was highly recommended to us by a friend and despite reservations, I took the plunge. So glad I did. Jim and his team provide meaningful and concrete results you can measure every week. I have loved watching my dashboard each week and seeing my google rankings climb to the top of the heap. But honestly, the best part of the partnership has been Jim’s passion for what he does. He’s so focused on my account that I often feel like I’m his only one. If you’re looking to really be on the cutting edge of online presence, don’t hesitate to pull the trigger.
Parker Ewing – Ewing Aquatech, Louisiana
Results
Within just a few months, the client experienced dramatic improvements:
Significant increase in high-intent organic leads, reducing reliance on referrals
Consistently outranking local competitors for multiple high-value search terms
Easy-to-manage system for tracking and following up with leads
Identifying previously anonymous website visitors
Generating $35 in revenue for every $1 spent, delivering an incredible 601% ROI
Amazing Results
It’s not just about generating leads. Everything comes down to revenue.
ROI
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$ Revenue Generated from Every $1
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Searches Ranked on 1st Page
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What Stands Out
Risk-Aligned Model: Low fixed costs plus success fees make it cash-flow friendly and growth-oriented
Data-Driven Visibility: The custom dashboard tracks critical keywords and competitor rankings in real time
Lead Tracking: Simplifies lead notifications and management, giving the client confidence in their growth system
- Measurable Results: Client was able to see results as they happened
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You’re not just hiring an SEO company—you’re partnering with a team that understands your industry, your customers, and your growth goals. Whether you’re a small pool company looking to dominate a local market or a large builder ready to expand into multiple service areas, we can build a strategy that delivers results.
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